PENELITIAN



Dosen : ENDANG SISWATI, IR., MM.
Subyek : Management
Judul : Pengembangan Perusahaan Berskala Kecil Dan Menengah Di Perkotaan
Deskripsi : The aim of this research is to know the potency and strategy og developing of middie small business in the urban affairs. The location of research are in Pasuruan and Surabaya with eighteen middle small business as the sample in every urban. This research uses descriptive statistic and SWOT analysis The result of the research show that middle small business with twenty millions rupiah as investment can reach selling turn overmore than one hundred and twenty millions rupiah. The appro priate strategy for developing middle small business is growth oriented strategy
Tahun Penelitian : 2005
Permalink : http://ejournal.uwks.ac.id/detaildosen.aspx?noid=172014040511449235
Penerbit : Fakultas Pertanian
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